The Most comprehensive and up-to-date data on Scottish visitor attractions

Combining our breadth and depth of expertise, with our reputation for realistic, down-to-earth, practical advice, the Moffat Centre should be your first port of call for advice in attraction development and marketing.

Visitor Attraction Monitor

Detailed data on public and private sector Scottish attractions from large operations like national museums and galleries to small independent operators. It is the most comprehensive range of data on visitor attraction performance in Scotland with data available back to 1991

Visitor Attraction Barometer

The monthly Visitor Attraction Barometer (VAB) report maps trends, visitor numbers, and other key variables of over 600 visitor attractions across Scotland

Bespoke Reports

With a tailored approach for each client, we provide realistic, practical advice in destination management

Scholarships

Awards of up to £3,600 are available to students studying travel and tourism at GCU

Visitor Attractions

The Moffat Centre is in the unique position of holding the most comprehensive and up to date data on Scottish visitor attractions. Our data informs a number of economic and forecasting models at both local and national level and is used by individual accommodation providers as a benchmarking tool

Destination Management

The Moffat Centre undertakes consultancy and research in tourism, hospitality, events and travel. We provide realistic, practical advice to our clients and we tailor our approach for each project undertaken to meet project objectives.

Applied research

A research study by GCU’s Moffat Centre for Travel and Tourism Business Development has revealed the overwhelming value of the night-time and retail economy sectors. Collectively they contribute £5.46 billion to the economy of Scotland's largest city, and generate more than 33,000 full-time jobs.

Scholarships

The Moffat Scholarship awards support students pursuing a career in the travel, tourism or events industries. Since 1998, more than 200 GCU students have benefitted from the generous fund established by the Moffat Charitable Trust.

Find out how your organisation can benefit

Attractions that participate in the project can get access to the data, providing participants a matchless insight into the analysis of the visitor economy at a national and regional level.

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The best team available

We understand the success secrets of the world's most successful business teams.

Professor J John lennon

Moffat Chair in Travel and Tourism Business Development

The founding Director of the Moffat Centre, Prof Lennon has responsibility for all projects. He regularly provides expertise to the UK & Scottish Government, VisitScotland & organisations such as Historic Scotland, UN World Tourism Organisation & UNESCO.

Professor J John lennon

Moffat Chair in Travel and Tourism Business Development

Marina Martinolli MSc

Research Project Manager

Research Project Manager in the Moffat Centre, with over 15 years research consultancy experience. She has expertise on leading economic impact studies; undertaking both qualitative & quantitative data analysis & a Master’s in Business Research Methods.

Marina Martinolli MSc

Research Project Manager

Giancarlo Fedeli MSc

Research Associate

Research Associate located in the Moffat Centre and is undertaking a PhD on IT and media communication and marketing. He is an Econometrician by training with Masters and undergraduate degrees in this area.

Giancarlo Fedeli MSc

Research Associate

Hugh (Shug) Sheridan BA International Tourism Management

Centre Administrator/Research Assistant

Managing and producing the yearly Visitor Attraction Monitor and the monthly Visitor Attraction Barometer, these reports provide valuable performance related information regarding over 600+ visitor attractions in Scotland.