The Most comprehensive and up-to-date data on Scottish visitor attractions

Combining our breadth and depth of expertise, with our reputation for realistic, down-to-earth, practical advice, the Moffat Centre should be your first port of call for advice in attraction development and marketing.

Visitor Attraction Monitor

Detailed data on public and private sector Scottish attractions from large operations like national museums and galleries to small independent operators. It is the most comprehensive range of data on visitor attraction performance in Scotland with data available back to 1991

Visitor Attraction Barometer

The monthly Visitor Attraction Barometer (VAB) report maps trends, visitor numbers, and other key variables of over 600 visitor attractions across Scotland

Bespoke Reports

With a tailored approach for each client, we provide realistic, practical advice in destination management

Scholarships

Awards of up to £3,600 are available to students studying travel and tourism at GCU

Find out how your organisation can benefit

Attractions that participate in the project can get access to the data, providing participants a matchless insight into the analysis of the visitor economy at a national and regional level.

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The best team available

We understand the success secrets of the world's most successful business teams.

John Lennon
Professor J John lennon
Moffat Chair in Travel and Tourism Business Development

The founding Director of the Moffat Centre, Prof Lennon has responsibility for all projects. He regularly provides expertise to the UK & Scottish Government, VisitScotland & organisations such as Historic Scotland, UN World Tourism Organisation & UNESCO.

Professor J John lennon
Moffat Chair in Travel and Tourism Business Development
Marina
Marina Martinolli MSc
Research Project Manager

Research Project Manager in the Moffat Centre, with over 15 years research consultancy experience. She has expertise on leading economic impact studies; undertaking both qualitative & quantitative data analysis & a Master’s in Business Research Methods.

Marina Martinolli MSc
Research Project Manager
Moffat Staff
Giancarlo Fedeli MSc
Research Associate

Research Associate located in the Moffat Centre and is undertaking a PhD on IT and media communication and marketing. He is an Econometrician by training with Masters and undergraduate degrees in this area.

Giancarlo Fedeli MSc
Research Associate
Shug
Hugh (Shug) Sheridan BA International Tourism Management
Centre Administrator/Research Assistant

Managing and producing the yearly Visitor Attraction Monitor and the monthly Visitor Attraction Barometer, these reports provide valuable performance related information regarding over 600+ visitor attractions in Scotland.

Hugh (Shug) Sheridan BA International Tourism Management
Centre Administrator/Research Assistant

“I found the Moffat Scholarship very helpful. I have to pay fees for my modules. Thanks to the financial support I did not have to work as much and I had more time for studying. ”

Bruce Sutton
Co-founder of StartUps

We are proud of our work

We design, build and support Toursim Reports for clients worldwide. We make your business stand out. Interested? Let's chat.

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Incubator, blissful innovation

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Collaborating was efficient

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Andrew Adams - Support Team
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Our Details

OUR OFFICE

Glasgow Caledonian University

Cowcaddens Road

Glasgow G4 0BA

OUR MAIL

info@moffatcentre.com

OUR PHONE

+44 141 331 8400