Attractions that participate in the project can get access to the data, providing participants a matchless insight into the analysis of the visitor economy at a national and regional level.
Combining our breadth and depth of expertise, with our reputation for realistic, down-to-earth, practical advice, the Moffat Centre should be your first port of call for advice in attraction development and marketing.
The Moffat Centre is in the unique position of holding the most comprehensive and up to date data on Scottish visitor attractions. Our data informs a number of economic and forecasting models at both local and national level and is used by individual accommodation providers as a benchmarking tool
The Moffat Centre undertakes consultancy and research in tourism, hospitality, events and travel. We provide realistic, practical advice to our clients and we tailor our approach for each project undertaken to meet project objectives.
A research study by GCU’s Moffat Centre for Travel and Tourism Business Development has revealed the overwhelming value of the night-time and retail economy sectors. Collectively they contribute £5.46 billion to the economy of Scotland's largest city, and generate more than 33,000 full-time jobs.
The Moffat Scholarship awards support students pursuing a career in the travel, tourism or events industries. Since 1998, more than 200 GCU students have benefitted from the generous fund established by the Moffat Charitable Trust.
We understand the success secrets of the world's most successful business teams.
The founding Director of the Moffat Centre, Prof Lennon has responsibility for all projects. He regularly provides expertise to the UK & Scottish Government, VisitScotland & organisations such as Historic Scotland, UN World Tourism Organisation & UNESCO.
Research Project Manager in the Moffat Centre, with over 15 years research consultancy experience. She has expertise on leading economic impact studies; undertaking both qualitative & quantitative data analysis & a Master’s in Business Research Methods.
Research Associate located in the Moffat Centre and is undertaking a PhD on IT and media communication and marketing. He is an Econometrician by training with Masters and undergraduate degrees in this area.
Managing and producing the yearly Visitor Attraction Monitor and the monthly Visitor Attraction Barometer, these reports provide valuable performance related information regarding over 600+ visitor attractions in Scotland.
Drop us a line or give us a ring. We love to hear from you and are happy to answer any questions.